세계에서 브랜드 가치가 가장 높은 기업은 애플로 나타났다.
4위는 마이크로소프트(1088억4700만 달러), 5위엔 코카콜라( 633억6500만 달러)가 올랐다.
이어 삼성(6위), 토요타(7위, 562억4600만 달러), 메르세데스-벤츠(8위, 508억3200만 달러), 맥도날드(9위, 453억6200만 달러), 디즈니(10위, 443억5200만 달러) 등의 순이다.
한국 기업중에서는 6위 삼성에 이어 현대자동차가 36위, 기아자동차가 78위에 올랐다.
Best Global Brands 2019
Rankings
2019 Rank Brand Sector Change in Brand Value Brand Value
01 Apple Technology +9% 234,241 $m
02 Google Technology +8% 167,713 $m
03 Amazon Technology +24% 125,263 $m
04 Microsoft Technology +17% 108,847 $m
05 Coca-Cola Beverages -4% 63,365 $m
06 Samsung Technology +2% 61,098 $m
07 Toyota Automotive +5% 56,246 $m
08 Mercedes-Benz Automotive +5% 50,832 $m
09 McDonald's Restaurants +4% 45,362 $m
10 Disney Media +11% 44,352 $m
11 BMW Automotive +1% 41,440 $m
12 IBM Business Services -6% 40,381 $m
13 Intel Technology -7% 40,197 $m
14 Facebook Technology -12% 39,857 $m
15 Cisco Business Services +3% 35,559 $m
16 Nike Sporting Goods +7% 32,376 $m
17 Louis Vuitton Luxury +14% 32,223 $m
18 Oracle Business Services +1% 26,288 $m
19 GE Diversified -22% 25,566 $m
20 SAP Business Services +10% 25,092 $m
21 Honda Automotive +3% 24,422 $m
22 Chanel Luxury +11% 22,134 $m
23 American Express Financial Services +13% 21,629 $m
24 Pepsi Beverages -1% 20,488 $m
25 J.P. Morgan Financial Services +8% 19,044 $m
26 IKEA Retail +5% 18,407 $m
27 UPS Logistics +7% 18,072 $m
28 Hermès Luxury +9% 17,920 $m
29 Zara Apparel -3% 17,175 $m
30 H&M Apparel -3% 16,345 $m
31 Accenture Business Services +14% 16,205 $m
32 Budweiser Alcohol +3% 16,018 $m
33 Gucci Luxury +23% 15,949 $m
34 Pampers FMCG -5% 15,773 $m
35 Ford Automotive +2% 14,325 $m
36 Hyundai Automotive +5% 14,156 $m
37 Gillette FMCG -18% 13,753 $m
38 NESCAFÉ Beverages +4% 13,605 $m
39 Adobe Business Services +20% 12,937 $m
40 Volkswagen Automotive +6% 12,921 $m
41 Citi Financial Services +10% 12,697 $m
42 Audi Automotive +4% 12,689 $m
43 Allianz Financial Services +12% 12,078 $m
44 eBay Retail -8% 12,010 $m
45 adidas Sporting Goods +11% 11,992 $m
46 AXA Financial Services +6% 11,830 $m
47 HSBC Financial Services +5% 11,816 $m
48 Starbucks Restaurants +23% 11,798 $m
49 Philips Electronics -4% 11,661 $m
50 Porsche Automotive +9% 11,652 $m
51 L'Oréal FMCG +4% 11,589 $m
52 Nissan Automotive -6% 11,502 $m
53 Goldman Sachs Financial Services -4% 11,352 $m
54 HP Electronics +4% 10,891 $m
55 Visa Financial Services +19% 10,756 $m
56 Sony Electronics +13% 10,514 $m
57 Kellogg's FMCG -2% 10,419 $m
58 Siemens Diversified +1% 10,259 $m
59 Danone FMCG +4% 9,915 $m
60 Nestlé FMCG +7% 9,534 $m
61 Canon Electronics -9% 9,482 $m
62 Mastercard Financial Services +25% 9,430 $m
63 Dell Electronics NEW 9,086 $m
64 3M Diversified -1% 9,035 $m
65 Netflix Media +10% 8,963 $m
66 Colgate FMCG +2% 8,824 $m
67 Banco Santander Financial Services +13% 8,521 $m
68 Cartier Luxury +7% 8,192 $m
69 Morgan Stanley Financial Services -7% 8,185 $m
70 Salesforce.com Business Services +24% 8,004 $m
71 Hewlett Packard Enterprise Business Services -3% 7,909 $m
72 PayPal Financial Services +15% 7,604 $m
73 FedEx Logistics +2% 6,998 $m
74 Huawei Technology -9% 6,887 $m
75 LEGO FMCG +5% 6,884 $m
76 Caterpillar Diversified +19% 6,791 $m
77 Ferrari Automotive +12% 6,458 $m
78 Kia Automotive -7% 6,428 $m
79 Corona Alcohol +15% 6,369 $m
80 Jack Daniel's Alcohol +13% 6,347 $m
81 Panasonic Electronics -2% 6,189 $m
82 Dior Luxury +16% 6,045 $m
83 DHL Logistics +2% 5,987 $m
84 John Deere Diversified +9% 5,883 $m
85 Land Rover Automotive -6% 5,855 $m
86 Johnson & Johnson FMCG -8% 5,720 $m
87 Uber Technology NEW 5,714 $m
88 Heineken Alcohol +4% 5,626 $m
89 Nintendo Electronics +18% 5,550 $m
90 MINI Automotive +5% 5,532 $m
91 Discovery Media -4% 5,525 $m
92 Spotify Media +7% 5,516 $m
93 KFC Restaurants +1% 5,509 $m
94 Tiffany & Co. Luxury -5% 5,335 $m
95 Hennessy Alcohol +12% 5,297 $m
96 Burberry Luxury +4% 5,205 $m
97 Shell Energy -3% 5,105 $m
98 LinkedIn Media NEW 4,836 $m
99 Harley-Davidson Automotive -7% 4,793 $m
100 Prada Luxury -1% 4,781 $m
김대호 글로벌이코노믹 이코노믹 연구소장 tiger8280@g-enews.com